Keyword Research - Process Art or Science
If you are planning to opening a restaurant, would not you want to know how many people come by this area every day? How many other restaurants are competing in this area? would not you want to do your research to see if there's another area in town with even more traffic and demand yet has less competition?
Keyword research works very much the same way. Before you build a single page, you should know how much traffic you could reasonably expect, plus how much competition you have. Keyword research is absolutely essential to the success of any website because keywords are what people use to find websites and are what search engines use as the basis for their rankings.
Make sure the perfect keyword research is the key of success to your business in Internet Marketing world.
High Quality keyword research increases the probability that search engines will rank the pages on your website high for your target keyword; and bad quality keyword research will doom your website to the search engine cellars. So always take help of a Digital marketing company.
What Is Keyword Research?
Keyword research is the process of brainstorming, researching and choosing which keywords to target in your business that identify your products and services. Usually keyword research comes in two parts: Selecting your main niche and keywords, then selecting specific low-competition keywords to target and dominate.
Benefits of Keyword Research
Doing keyword research is critical in many ways. The importance of keyword research is well recognized and judging by the proliferation of keyword research tools, software and services and most important how much you have experience about in Keyword Research, always take help of experienced persons. The challenge is most online business owners don't really understand the value of Keyword Research or whether or not it's important for them to do it. In this report, we'll dive in depth into what keyword research is and why it's critical for you and your business. Make sure Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines.
Relevant keyword - Your keyword research time and effort must focus on identifying keywords that are relevant to your niche because relevance is critical to both search engine (Google, Yahoo & Bing) rankings and to the satisfaction of your end users.
If the overall theme of your website or blog focused on Women’s Clothes, you won't be doing yourself any favors if you target keywords that are not related to Women’s Clothes.
2. Probability to Convert :- As a rule, research has found that "long-tail" keywords are most use by searcher - keyword phrases that consist of two, three & more keywords - tend to lead to higher conversion rates. The reason is simple: long-tail keywords are more specific than single-word keywords and often reveal a "probability to convert."
For example, a long-tail keyword phrase such as "Hotel Management Colleges in Delhi" is obviously more likely to lead to a conversion than a shorter keyword phrase such as "keyword research."
3. Search Volume- Unless, for some reason, you don't want or need an audience for your website or blog, your keyword research time and effort must focus on identifying keywords that have a satisfactory number of people using them in their search queries every month.
4. Keyword Ranking Ability :- The final criterion your keyword research must focus on is whether or not there is a reasonable probability that you can achieve a high ranking for the keywords you're planning to target because the only way you'll attract search referral traffic is if you rank at or near the top of the search results.
Place your Keywords at the Right Spot:- Identifying your ideal keywords is as half the battle. Once your keyword research is complete, putting these keywords in the right location is the next important step. This will have a huge effect on your organic search ranking. You should have these optimal keywords in your page title, description, heading tag, alt text, URL, and anchor text to improve your site’s crawl ability in search engines. Studies show that 77% of searchers click on organic links over paid (PPC) ads.
As you can see, keyword research is important and there is more to it than just adding keywords here and there. You need to study the competitors and look at what you think will be the best keywords to draw people in. You should look at the kind of things which people type into search engines to bring up websites like the one that you have. By having the right amount of knowledge, this can help you to create a website with great search engine optimization, allowing more people to access your site.
We have large number of experience professionals who have 10 to 15 years of experience in Keyword Research.
SEO Services Global
SEO Services Global team have vast experience in keyword research and our experts what keys are important for your buesness and why? So if you are starting SEO, SMO, PPC or any other Digital marketing services then you should hire SEO Services Global experts for Highly Valuable keyword research. Keywords are the doors and windows for search engine traffic. It plays a central role in the process of Internet Marketing.
At SEO Services Global, our professionals find out your marketing goals by consulting with you and after your buesness website analatics. After analatics of your website, we will research keyword based on your website, coustomer and marketing goals. Relvancy is the most important part of keyword reserch so we plan what type of highly relevant keywords are the best for your website. We will do reserch keyword by evaluating your competition and your marketing goals. Our experts selected keyword ranking close to the first page of Google, yahoo and Msn. Our experts selected keyword always drive maximum traffic on your website quickly and easily.
SEO Services Global experts in keyword research services will find the keywords which will provide mass numbers of targeted traffic to your site. Our experts selected keyword and marketing planning is always focuses on moderate competition yet high search volume. Thease types of keywords not only bring you good traffic and business but also cost a lot less time and money. SEO Services Global experts in keyword research service, takes into account all the possible keywords in your industry to find those words that will provide huge numbers of qualified traffic into your site.